MainStreet Communications

Concept Copywriting

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WORDS COME FIRST . . .. Copywriting: The concept grows from the marketing strategy. The copy sets the tone, creates the appropriate culture and language. Our approach starts with client collaboration, but often brings forward an unexpected voice and image. Scriptwriting: For longer form presentations – video, DVD, PowerPoint, Podcasts, we believe structure is first and foremost. We develop a platform that supports the message. We can think 3-demensionally, making the most of interactive media for corporate branding, product presentation, convention/meeting functions and education/training.

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From situation comedy to comedy for situations . . . and dead serious corporate image presentations and campaigns From graphite extrusion demonstrations to techniques for unrolling carpet, technical training to point-of-purchase selling, safety on an oil platform, dramatic to educational . . . As an award winning advertising writer, staff comedy writer – Mary Tyler-Moore Productions, a member of marketing teams for advertising agencies, and educational and training media companies, Dennis Regan offers clients a wealth of experience in developing targeted-communication tools – education, training and convincing. PARTIAL CLIENT LIST: American Heart Association, Budget Rent-A-Car, Coldwell-Banker, Donahue Show (Multimedia Entertainment), Flamastic Industrial Fire Retardants, Harte-Hanks Publishing, IVAC Medical, Kawasaki Motors Corp., NBC Television, Orange County Register, Kane County Chronicle, Price-Pfister Faucets, Romex Wiring, Sanyo Electronics, TraveLodge Motels, Thrifty Drugs, The San Diego Padres, United Way, Weatherford Drilling International, Solar Turbines International.