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- The “Lost” podcast
- A new ad to Tweet About
- Print media must accept new role and new money model
- Is there anything funny about podcasting?
- Podcasts pushing brands
- Advertisers reaching consumers on podcasts
- The Next Big Ad Medium
- Aurora Health Care begins podcasting
- Why Associations add podcasts to communication mix
Tag Archives: Podcasting
Aurora Health Care begins podcasting
There is a new, 15-minute podcast delivered every other Monday. Approximately 250 people view their podcasts monthly, said Neal Linkon, Web communications manager for Aurora.
Aurora’s podcasts include information on how to obtain medical records, change physicians, dispute a bill or learn about health topics. Podcasts can be downloaded from Aurora’s Web site, www.aurorahealthcare.org, iTunes or [...]
Vargo Companies tells complex story via podcast
Vargo Companies provide material handling solutions through comprehensive system integration and material handling equipment. Vargo uses video podcasting to help tell their story to customers and prospects.
An example of their podcast which informs viewers about … “the advantages of demand driven execution environment in a typical distribution center, and how to avoid the problems associated [...]
Why Aren’t More Brands Using This Emerging Tactic?
For brands, though, podcasting has turned out to be especially effective for timely internal communications (e.g., speeches you missed in the office), customer service (e.g. Whirpool), business to business and some consumer areas, especially high-interest stuff. My experience has not only been blabbing about podcasting at conferences on both coasts but in producing some branded [...]
Government agencies reach people through podcasting
From the Department of Agriculture to the Consumer Product Safety Commission, federal agencies are using podcasts to dynamically share important information.
Whether its explaining how veterans can find sources of funding to start a business, or displaying the wonders of our vast universe in HD Video, agencies like the Small Business Administration and NASA are connecting [...]
Public Relations=Podcasts for NAM
More and more trade and professional associations are reaching out with Blogs and podcasts. One of them is the National Association of Manufacturers (NAM),
“America’s Business with Mike Hambrick” is an hour-long podcast by the National Association of Manufacturers and the Radio America Network. “America’s Business” explores the issues and people who make America the world’s [...]
The “Lost” podcast