Welcome to Mainstreet
Creating links for Marketing and Communication -
Join in the discussion.The democratization of publishing and broadcasting enables marketers to approach their prospective customers and clients in a fresh, new way, where a conversation replaces a message. Marketing and public relations will never be the same again.
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Click on RSS icon to subscribe- Who needs a TV?
- The “Lost” podcast
- A new ad to Tweet About
- Print media must accept new role and new money model
- Is there anything funny about podcasting?
- Podcasts pushing brands
- Advertisers reaching consumers on podcasts
- The Next Big Ad Medium
- Aurora Health Care begins podcasting
- Why Associations add podcasts to communication mix
Podcasting Goes Mainstream
The pods have arrived.
Podcasting was born of the collision between social media and the iPod. Or, as Wired described it in a March 2005 article, “the bastard offspring of the blog and the Apple MP3 player.”
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