“New Media” It is the message these days as companies and organizations are taking more than a passing interest. Here are the answers to some of the questions most often asked about new media, and particularly, podcasting.
Q: What defines a podcast?
A: An audio or video program which is automatically downloaded to a subscribing consumer.
Q: How long is a podcast?
A: Podcasts vary in length from a minute or two to an hour. Length depends on the complexity of the content and message and, of course, the resources of the podcaster. An hour-long podcast about investing is not a minute too long for those craving for more information in an evber-changing stock market.
Q: How is a podcast distributed?
A: The most popular outlet for podcasts is iTunes. There, podcasts are found by the use of ‘key words’ entered by the consumer. They can then ‘subscribe’ (usually at no cost). The podcast is then downloaded to their computer or portable playback device (like an iPod) for them to play at their convenience.
Q: What can podcasting do for us?
Extend your reach into your market or target group. Podcasting can be a very efficient way to engage very specific segments of your universe.
If you’re a trade and professional association, podcasts can advance your organization’s mission, grow your membership, increase public awareness, communicate with members, cross-promote existing products, repurpose content, bolster media relations and support education initiatives.
If you’re a business, podcasts can help you establish and build relationships with just the individuals who can benfit from your products or services. By satisfying their interest and desire for information and good counsil, a business can establish a bond that can lead to a purchase.