A well conceived format and appropriate tone are vitally important to keeping the conversation on track. A podcast should allow for interaction. The listener should always feel a part of the process – regular referrences and ackowledgements of listeners.
True communication is two-way. Podcasts can include feedback from listeners. They call a dedicated answer line. Their recorded comments are included in the next prodcast.
It’s important to protect your image. The tone and structure should be consistent and appropriate to the subject and message. A good podcast should lead the listener to a conclusion – enjoyment, respect, motivated, energized. The relationship with the listener may be varied and complex, but it should never be ambiguous.
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Defining the purpose – Making sure the objectives are clear
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Concept development- Designing the platform, the format
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Script writing – Establishing a voice, and carrying the tone throughout
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Recording – Aquiring the voices from near and far
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Production – Editing and assembly of contents
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Distribution – Establishing appropriate channels, direct lines to the target audience
Creative and Production Services
A well conceived format and appropriate tone are vitally important to keeping the conversation on track. A podcast should allow for interaction. The listener should always feel a part of the process – regular referrences and ackowledgements of listeners.
True communication is two-way. Podcasts can include feedback from listeners. They call a dedicated answer line. Their recorded comments are included in the next prodcast.
It’s important to protect your image. The tone and structure should be consistent and appropriate to the subject and message. A good podcast should lead the listener to a conclusion – enjoyment, respect, motivated, energized. The relationship with the listener may be varied and complex, but it should never be ambiguous.