The mode of delivery is what differentiates podcasts from other ways of accessing media files over the Internet. RSS (most commonly translated as “Really Simple Syndication”) is a family of web feed formats used to publish frequently updated works—such as blog entries, podcasts, and video—in a standardized format. “Subscribers” click on the red symbol and add it to their list of items sent to “aggragators” – like Google and Yahoo – which collect them automatically.
If you have an iPod brand player plugged into your computer, podcasts can be automatically download to the device for playback on your walk or at the gym.
When consumers and members opt in to participating in regular communication, and information, they become engaged. Awareness and acceptence is the result.
There are 2 main types:
External – General market and special interest consumers
Internal – Institutional audience with vested interest – employees, members.
American Dental Association to brand names like Johnson & Johnson