It is essential to the success of a podcast campaign to accomplish two things: Staying focused on the target audience’s interests, and paying service to the marketing objectives of the program. This is the era of the buy in. Consumers have many more choices for entertainment and education. They get their way. If he serves them with what they want when they want it, an advertiser can earn their trust.
Podcasting formats and technology can create a “two-way” character – making room for feedback and even the voices and images of the subscribing community.
Here are the essential elements of a successful podcast venture:
- Clear goals – Marketing, communication
- Appropriate concept and format
- Production – Select appropriate hosts, feature elements
- Distribution – Systematic access for subscribers, promotion for wider market