The new GM “Love it or return it” offer didn’t seem to save sales from sagging. The Chevy brand suffered most, down almost 7% in June. Alan Batey is the interim marketing chief. His predecessor was sacked abruptly this week. “We are executing as per our plan,” Mr. Batey said, adding that he believes a decline in July sales compared with a year earlier was a “one time blip.” Read more
Love It and Leave It Alone
The new GM “Love it or return it” offer didn’t seem to save sales from sagging. The Chevy brand suffered most, down almost 7% in June. Alan Batey is the interim marketing chief. His predecessor was sacked abruptly this week. “We are executing as per our plan,” Mr. Batey said, adding that he believes a decline in July sales compared with a year earlier was a “one time blip.” Read more