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Comic-Con Advertisers Take to the Streets
Here in San Diego we’re used to the Comic-Con crowd. Sort of. Each year, at peak summer heat, the 125,000 or so rabid characters land on our city with their web shooters and bat capes. And the marketers follow. But this year they’ve expanded the playing field.
You can’t get a ticket, so don’t even try. Until our convention center is expanded, we’re full up. But wait, how about a little out-of-the-box thinking here? Gregory Schmidt of the NYT reports, “Like others on the waiting list, the marketing team for the Hub, a cable network owned jointly by Hasbro and Discovery Communications, found a creative solution this year, taking over the Broken Yolk, a San Diego restaurant. Everything in the restaurant has been re-branded, down to the condiments on the tables and the soap in the bathrooms, to draw in hungry fans on their way to and from the convention center.”
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