Under the rules of the Securities Exchange Commission, Facebook couldn’t make any public statements about its Initial Public Offering. But that period passed this week. So now Facebook officials could take on the task of justifying their business model after the stock debut went downhill last month.
Their challenge? Show the value of its marketing. They marched out a study showing that 70% of campaigns had an ROI of three times spending. Also, about half of campaigns returned five times what their client spent.