Bud Light was the only one of the three domestic light-beer megabrands to garner more positive than negative perception feedback during the test period, and since the end of April, has even been tracking higher than premium beer brands Amstel, Beck’s, Dos Equis, Foster’s, Heineken, Molson and Peroni. Really.
So what do they test about? The Index score averages perceptions of value, quality, satisfaction, general impression, reputation and willingness to recommend.
This Bud’s the buzz