$60 million dollars in ad sales were raked in by Turner and CBSSports.com for digital viewing of this year’s annual March playoff campaign. We’re talking about relocated ad dollars from TV to digital. Is the line blurring or growing more distinct?
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The democratization of publishing and broadcasting enables marketers to approach their prospective customers and clients in a fresh, new way, where a conversation replaces a message. Marketing and public relations will never be the same again.