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The democratization of publishing and broadcasting enables marketers to approach their prospective customers and clients in a fresh, new way, where a conversation replaces a message. Marketing and public relations will never be the same again.
Southwest Cruising with Social Media
There are more than 1.2 million followers for its Twitter feeds. Their Facebook page is packed with comments and almost 2 million people “like” it. Its blog “Nuts About Southwest” is a model for the industry.
The airline social media team coordinates its efforts using CoTweet for Twitter and Facebook. The tool enables them to assign tasks. They each have a shift to cover monitoring key words and campaigns.
Reports are developed to share with other departments about new product announcements, for example.
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