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- The “Lost” podcast
- A new ad to Tweet About
- Print media must accept new role and new money model
- Is there anything funny about podcasting?
- Podcasts pushing brands
- Advertisers reaching consumers on podcasts
- The Next Big Ad Medium
- Aurora Health Care begins podcasting
- Why Associations add podcasts to communication mix
Consumer buy in
“Electronic media has proven to be pretty potent stuff – pervasive, invasive. But, new media approaches – cultivating consumer buy-in – is proving to be even more powerful. The operative word is ‘IF’ – if it is well designed and appropriately executed.”
Dennis Regan, 2009