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Join in the discussion.The democratization of publishing and broadcasting enables marketers to approach their prospective customers and clients in a fresh, new way, where a conversation replaces a message. Marketing and public relations will never be the same again.
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Click on RSS icon to subscribe- Who needs a TV?
- The “Lost” podcast
- A new ad to Tweet About
- Print media must accept new role and new money model
- Is there anything funny about podcasting?
- Podcasts pushing brands
- Advertisers reaching consumers on podcasts
- The Next Big Ad Medium
- Aurora Health Care begins podcasting
- Why Associations add podcasts to communication mix
Aurora Health Care begins podcasting
There is a new, 15-minute podcast delivered every other Monday. Approximately 250 people view their podcasts monthly, said Neal Linkon, Web communications manager for Aurora.
Aurora’s podcasts include information on how to obtain medical records, change physicians, dispute a bill or learn about health topics. Podcasts can be downloaded from Aurora’s Web site, www.aurorahealthcare.org, iTunes or any syndication Web site.