Monthly Archives: June 2012

Facebook Tries to Save Face

By admin | Published: June 13, 2012

Under the rules of the Securities Exchange Commission, Facebook couldn’t make any public statements about its Initial Public Offering. But that period passed this week. So now Facebook officials could take on the task of justifying their business model after the stock debut went downhill last month. Their challenge? Show the value of its marketing. [...]

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BMW Going Glam with Its Retail

By admin | Published: June 4, 2012

They’re trying it out in Paris. ”It’s like entering a really posh department store,” says Ad Age writer Rupal Parekh. But it wasn’t easy to find. At least not as easy as U.S. dealerships with flags flying, balloons and searchlights. This is a little more subtle. So what’s the big idea? Ian Robertson, head of sales [...]

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