Monthly Archives: May 2012

Positive Buzz from Beer Tests

By admin | Published: May 27, 2012

Bud Light was the only one of the three domestic light-beer megabrands to garner more positive than negative perception feedback during the test period, and since the end of April, has even been tracking higher than premium beer brands Amstel, Beck’s, Dos Equis, Foster’s, Heineken, Molson and Peroni. Really. So what do they test about? [...]

Posted in Advertising - Marketing, Featured | Leave a comment

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