Monthly Archives: February 2012
McFade
Something strange is happening at McDonalds. Sales are up but brand perception is down. Not a good sign for the future. So what is McDonalds ordering up from it's marketing team?
"The future is going to be so transparent that major corporations should wear underwear that fits," said Scott Bedbury, CEO at Brandstream, who praised McDonald's move. "For any company to ignore what consumers are saying and instead take comfort in their revenue numbers is ill-advised."
Posted in Advertising - Marketing, Featured Leave a comment
Southwest Cruising with Social Media
How do they do it? Their blog "Nuts About Southwest is a model for the industry.
The airline social media team coordinates its efforts using CoTweet for Twitter and Facebook. The tool enables them to assign tasks. They each have a shift to cover monitoring key words and campaigns.
Posted in Featured, Social Media Leave a comment
Mustard, Mayo . . . To Go (Online)
“We have decided to consolidate our digital media planning and buying at MediaCom for both integration and efficiency reasons,” according to Subway's CMO, Tony Pace.
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The Red Carpet for Ads