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Join in the discussion.The democratization of publishing and broadcasting enables marketers to approach their prospective customers and clients in a fresh, new way, where a conversation replaces a message. Marketing and public relations will never be the same again.
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Monthly Archives: March 2010
Is there anything funny about podcasting?
Comics Richard Herring and Marc Maron Two comics are blazing a trail by sharing their comedy for free and reaping the benefits of that freedom. Although many comedians, especially those specialising in topical gags, personal anecdotes, or lacking television exposure, have embraced podcasting as a cost-effective means of raising their profile, Herring and Maron exploit [...]
Posted in Podcasting Leave a comment
Podcasts pushing brands
For brands, podcasting has turned out to be especially effective for timely internal communications (e.g., speeches you missed in the office), customer service (e.g. Whirpool), business to business and some consumer areas, especially high-interest stuff. My experience has not only been blabbing about podcasting at conferences on both coasts but in producing some branded podcasts [...]
Posted in Featured, Podcasting Leave a comment
Print media must accept new role and new money model