Monthly Archives: March 2010

Print media must accept new role and new money model

There is no escape from the digital challenge: online, mobile, audio and video. Newsrooms around the world not only have to strike an accord with them, but also learn to execute new strategies offering web-video, podcasting, social networking and (entertainment and information) mobile services. If modern day journalism can reinvent itself with the new tools [...]
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Is there anything funny about podcasting?

  Comics Richard Herring and Marc Maron Two comics are blazing a trail by sharing their comedy for free and reaping the benefits of that freedom. Although many comedians, especially those specialising in topical gags, personal anecdotes, or lacking television exposure, have embraced podcasting as a cost-effective means of raising their profile, Herring and Maron exploit [...]
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Podcasts pushing brands

For brands, podcasting has turned out to be especially effective for timely internal communications (e.g., speeches you missed in the office), customer service (e.g. Whirpool), business to business and some consumer areas, especially high-interest stuff. My experience has not only been blabbing about podcasting at conferences on both coasts but in producing some branded podcasts [...]
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