Welcome to Mainstreet
Creating links for Marketing and Communication -
Join in the discussion.
The democratization of publishing and broadcasting enables marketers to approach their prospective customers and clients in a fresh, new way, where a conversation replaces a message. Marketing and public relations will never be the same again.
Monthly Archives: January 2010
So how do media buyers do their homework on the podcast medium? Now researchers have a new tool. Podtrac introduced a free online service that shows advertisers audience information for audio and video podcasts. They can detail demographics, size, and other characteristics. Podtrac is a matchmaker, connecting 5,000 of the top podcasters to advertisers, including data for [...]
Remember podcasting? While marketers have been busy uploading commercials to YouTube, the once-buzzed-about medium has spent the past two years building its audience and enhancing advertising capability. Now, podcasts are finally poised to grab a larger slice of the multibillion-dollar online advertising pie. by Catherine Holahan – Business Week – More -
There is a new, 15-minute podcast delivered every other Monday. Approximately 250 people view their podcasts monthly, said Neal Linkon, Web communications manager for Aurora. Aurora’s podcasts include information on how to obtain medical records, change physicians, dispute a bill or learn about health topics. Podcasts can be downloaded from Aurora’s Web site, www.aurorahealthcare.org, iTunes [...]
“We wanted to offer our members and the public a new way of learning about ACTE and issues affecting career and technical education. Podcasting is a key piece in providing an effective grassroots movement and getting CTE-related news and information into the ears of students, educators, policymakers and the general public. This is an exciting [...]
Vargo Companies provide material handling solutions through comprehensive system integration and material handling equipment. Vargo uses video podcasting to help tell their story to customers and prospects. An example of their podcast which informs viewers about … “the advantages of demand driven execution environment in a typical distribution center, and how to avoid the problems [...]
For brands, though, podcasting has turned out to be especially effective for timely internal communications (e.g., speeches you missed in the office), customer service (e.g. Whirpool), business to business and some consumer areas, especially high-interest stuff. My experience has not only been blabbing about podcasting at conferences on both coasts but in producing some branded [...]
This podcast is the audible innovation magazine of BASF. Listeners can discover every month how Chemistry can help to shape their future. Topics like: Chemistry makes solar energy more economical. Plant Health – Fit with Fungicides Lithium Ion Batteries – The Energy Store of the Future Chemistry makes wind energy more economical (More)
From the Department of Agriculture to the Consumer Product Safety Commission, federal agencies are using podcasts to dynamically share important information. Whether its explaining how veterans can find sources of funding to start a business, or displaying the wonders of our vast universe in HD Video, agencies like the Small Business Administration and NASA are [...]
Heineken has jumped on board the latest and the greatest new media channel – the podcast. A podcast is a lo-fi MP3 file created on a computer (or with any audio – video will soon follow – recording device for that matter) that can be subscribed to using RSS and easily and automatically transferred to [...]
More and more trade and professional associations are reaching out with Blogs and podcasts. One of them is the National Association of Manufacturers (NAM), “America’s Business with Mike Hambrick” is an hour-long podcast by the National Association of Manufacturers and the Radio America Network. “America’s Business” explores the issues and people who make America the world’s [...]