Category Archives: Podcasting
Print media must accept new role and new money model
There is no escape from the digital challenge: online, mobile, audio and video. Newsrooms around the world not only have to strike an accord with them, but also learn to execute new strategies offering web-video, podcasting, social networking and (entertainment and information) mobile services. If modern day journalism can reinvent itself with the new tools [...]
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Is there anything funny about podcasting?
Comics Richard Herring and Marc Maron Two comics are blazing a trail by sharing their comedy for free and reaping the benefits of that freedom. Although many comedians, especially those specialising in topical gags, personal anecdotes, or lacking television exposure, have embraced podcasting as a cost-effective means of raising their profile, Herring and Maron exploit [...]
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Podcasts pushing brands
For brands, podcasting has turned out to be especially effective for timely internal communications (e.g., speeches you missed in the office), customer service (e.g. Whirpool), business to business and some consumer areas, especially high-interest stuff. My experience has not only been blabbing about podcasting at conferences on both coasts but in producing some branded podcasts [...]
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Aurora Health Care begins podcasting
There is a new, 15-minute podcast delivered every other Monday. Approximately 250 people view their podcasts monthly, said Neal Linkon, Web communications manager for Aurora. Aurora’s podcasts include information on how to obtain medical records, change physicians, dispute a bill or learn about health topics. Podcasts can be downloaded from Aurora’s Web site, www.aurorahealthcare.org, iTunes [...]
Vargo Companies tells complex story via podcast
Vargo Companies provide material handling solutions through comprehensive system integration and material handling equipment. Vargo uses video podcasting to help tell their story to customers and prospects. An example of their podcast which informs viewers about … “the advantages of demand driven execution environment in a typical distribution center, and how to avoid the problems [...]
Why Aren’t More Brands Using This Emerging Tactic?
For brands, though, podcasting has turned out to be especially effective for timely internal communications (e.g., speeches you missed in the office), customer service (e.g. Whirpool), business to business and some consumer areas, especially high-interest stuff. My experience has not only been blabbing about podcasting at conferences on both coasts but in producing some branded [...]
BASF Podcast: Chemistry of Innovations
This podcast is the audible innovation magazine of BASF. Listeners can discover every month how Chemistry can help to shape their future. Topics like: Chemistry makes solar energy more economical. Plant Health – Fit with Fungicides Lithium Ion Batteries – The Energy Store of the Future Chemistry makes wind energy more economical (More)
The “Lost” podcast