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Taking Social Media for a Test Drive
Active Tweeters are being targeted to test drive the CHEVY VOLT. They’re going after bloggers and Facebook posters too. They want them behind the wheel of its Volt electric car to generate some online buzz. From now until October these virtual communicators are being invited to actual test drives in six U.S. cities. The results [...]
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Love It and Leave It Alone
The new GM “Love it or return it” offer didn’t seem to save sales from sagging. The Chevy brand suffered most, down almost 7% in June. Alan Batey is the interim marketing chief. His predecessor was sacked abruptly this week. “We are executing as per our plan,” Mr. Batey said, adding that he believes a [...]
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Comic-Con Advertisers Take to the Streets
Here in San Diego we’re used to the Comic-Con crowd. Sort of. Each year, at peak summer heat, the 125,000 or so rabid characters land on our city with their web shooters and bat capes. And the marketers follow. But this year they’ve expanded the playing field. You can’t get a ticket, so don’t even try. [...]
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Facebook Tries to Save Face
Under the rules of the Securities Exchange Commission, Facebook couldn’t make any public statements about its Initial Public Offering. But that period passed this week. So now Facebook officials could take on the task of justifying their business model after the stock debut went downhill last month. Their challenge? Show the value of its marketing. [...]
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BMW Going Glam with Its Retail
They’re trying it out in Paris. ”It’s like entering a really posh department store,” says Ad Age writer Rupal Parekh. But it wasn’t easy to find. At least not as easy as U.S. dealerships with flags flying, balloons and searchlights. This is a little more subtle. So what’s the big idea? Ian Robertson, head of sales [...]
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Positive Buzz from Beer Tests
Bud Light was the only one of the three domestic light-beer megabrands to garner more positive than negative perception feedback during the test period, and since the end of April, has even been tracking higher than premium beer brands Amstel, Beck’s, Dos Equis, Foster’s, Heineken, Molson and Peroni. Really. So what do they test about? [...]
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Streaming Madness
$60 million dollars in ad sales were raked in by Turner and CBSSports.com for digital viewing of this year’s annual March playoff campaign. We’re talking about relocated ad dollars from TV to digital. Is the line blurring or growing more distinct? Read more
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The Red Carpet for Ads
“The Oscars remains one of the very few high-impact programs when people are watching live,” said William White, group brand director for Diet Coke and Coke Zero at Coca-Cola North America.
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McFade
Something strange is happening at McDonalds. Sales are up but brand perception is down. Not a good sign for the future. So what is McDonalds ordering up from it's marketing team?
"The future is going to be so transparent that major corporations should wear underwear that fits," said Scott Bedbury, CEO at Brandstream, who praised McDonald's move. "For any company to ignore what consumers are saying and instead take comfort in their revenue numbers is ill-advised."
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The Arches Stand Over A New Day