Author Archives: admin

Who needs a TV?

By admin | Published: July 28, 2010
The ranks are swelling of those who choose to watch video online. And by 2014, the number of U.S. online video viewers will add up to 77 percent of Internet users, or 193.1 million people. That’s what the eMarketer’s forecast says. Content and bandwidth is growing, as is the number of [...]
Posted in Featured | Leave a comment

The “Lost” podcast

By admin | Published: May 15, 2010
Serious fans of TV’s ‘Lost’ are gathering here and there across the country to celebrate their love of the show.  One “Cranky Fan” produces a regular podcast. On one episode of the Cranky Fanatic Lost Podcast, Lost season 6 episode 15 titled “Across The Sea” is highlighted.  The promo line for one episode says, ”Things weren’t so [...]
Posted in Featured, Podcasting | Tagged , , | 2 Comments

A new ad to Tweet About

By admin | Published: April 12, 2010
A race to cash in on the global Twitter phenomenon is set to be triggered on Monday with the launch of a service that attempts to replicate the highly successful search engine advertising formula that has made Google rich. Bill Gross, the Los Angeles-based internet entrepreneur who invented search advertising in the late 1990s, said that [...]
Posted in Featured | Tagged , , | 1 Comment

Print media must accept new role and new money model

By admin | Published: March 13, 2010
There is no escape from the digital challenge: online, mobile, audio and video. Newsrooms around the world not only have to strike an accord with them, but also learn to execute new strategies offering web-video, podcasting, social networking and (entertainment and information) mobile services. If modern day journalism can reinvent itself with the new tools [...]
Posted in Featured, Podcasting | 2 Comments

Is there anything funny about podcasting?

By admin | Published: March 13, 2010
  Comics Richard Herring and Marc Maron Two comics are blazing a trail by sharing their comedy for free and reaping the benefits of that freedom. Although many comedians, especially those specialising in topical gags, personal anecdotes, or lacking television exposure, have embraced podcasting as a cost-effective means of raising their profile, Herring and Maron exploit it [...]
Posted in Podcasting | Leave a comment

Podcasts pushing brands

By admin | Published: March 12, 2010
For brands, podcasting has turned out to be especially effective for timely internal communications (e.g., speeches you missed in the office), customer service (e.g. Whirpool), business to business and some consumer areas, especially high-interest stuff. My experience has not only been blabbing about podcasting at conferences on both coasts but in producing some branded podcasts [...]
Posted in Featured, Podcasting | 1 Comment

Advertisers reaching consumers on podcasts

By admin | Published: January 18, 2010
So how do media buyers do their homework on the podcast medium?  Now researchers have a new tool.  Podtrac introduced a free online service that shows advertisers audience information for audio and video podcasts.   They can detail demographics, size, and other characteristics.  Podtrac is a matchmaker, connecting 5,000 of the top podcasters to advertisers, including data for all [...]
Posted in Featured, Podcasting | Tagged , , | Leave a comment

The Next Big Ad Medium

By admin | Published: January 18, 2010
Remember podcasting? While marketers have been busy uploading commercials to YouTube, the once-buzzed-about medium has spent the past two years building its audience and enhancing advertising capability. Now, podcasts are finally poised to grab a larger slice of the multibillion-dollar online advertising pie. by Catherine Holahan – Business Week – More -
Posted in Featured, Podcasting | Tagged , , | 1 Comment

Aurora Health Care begins podcasting

By admin | Published: January 18, 2010
There is a new, 15-minute podcast delivered every other Monday. Approximately 250 people view their podcasts monthly, said Neal Linkon, Web communications manager for Aurora. Aurora’s podcasts include information on how to obtain medical records, change physicians, dispute a bill or learn about health topics. Podcasts can be downloaded from Aurora’s Web site, www.aurorahealthcare.org, iTunes or [...]
Posted in Featured, Podcasting | Tagged , , | Leave a comment

Why Associations add podcasts to communication mix

By admin | Published: January 18, 2010
“We wanted to offer our members and the public a new way of learning about ACTE and issues affecting career and technical education. Podcasting is a key piece in providing an effective grassroots movement and getting CTE-related news and information into the ears of students, educators, policymakers and the general public. This is an exciting new venture that [...]
Posted in Featured | Tagged , | Leave a comment
Proudly using Dynamic Headers by Nicasio WordPress Design