It gets down to emotion. In a world with more than enough information/data marketing is more than ever about channeling human emotions. When marketers were ‘limited’ to face-to-face meetings with potential customers. Then the age of mass media – impersonal but far reaching. Now, digital-social media gets us at least part of the way back to a more personal relationship. There’s give and take, rather than just a one way encounter.
And social media has eveloved. What will the 2011 version do for us, or demand from us? What opportunities? Here are three marketing trends, when understaood, will help you compete succesfully out there in the digital daylight. (Read more)
You Tube is high maintenance
We can’t think of YouTube as just a video that can go everywhere. After you put it out there, it requires accompaniment. It’s the interactive thing. Jim Louderback of Ad Age says, “If you really want to be successful, you’ll need to spend some serious time engaging with your audience. The biggest stars on YouTube know that once the video is released, the work has just started. They spend 40% or more of their time interacting with their fans, commenting, rating and curating their community.”
And you really can’t just shuffle the chore over to your assistant, either. It needs your personal touch.